WHO IS AJADI
ÀJÀDÍ is an oríkì from Yoruba roots in Nigeria, and the name roughly translates to "one who strives to conquer or protect.” This resilient spirit is the inspiration behind uplifting clothing designed for those making their definitive mark in the world - from momentous events to everyday life on your own bold terms.
We specifically designed the AJADI name, logo and branding to represent style, class and confidence. AJADI's mission is to create high-quality, fashion-forward, hand-crafted African products that make our customers look good and feel great whenever they wear our brand.
OUR CREATIONS
We believe that people feel capable of anything when they look their best. By creating polished yet comfortable apparel, eyewear and footwear crossed with conscious craftsmanship, AJADI outfits make bold statements of belonging in any setting. Our products are crafted to flow seamlessly together and complement individual tastes/body types. They allow you to dress up or down sustainably while feeling anchored in something meaningful – at a friend's wedding, professional event, gallery opening, family occasion, or just because!
The current AJADI collection focuses on apparel, eyewear and footwear. Our apparel line features modern takes on traditional flowing garments of West Africa made with premium wool fabrics in Africa. Our pieces blend modern, tailored fits with vibrant, comfortable designs that allow you to make a bold statement for any occasion.
The AJADI eyewear range offers eye-catching frames that will compliment and elevate your style. These accessories showcase contemporary luxury rooted in culture.
Our footwear combines high quality leather and fabrics for shoes that are comfortable and beautiful in design.
OUR GOAL
AJADI aims to outfit people for success, confidence and belonging regardless of background. We strive to uplift our communities worldwide through ethical partnerships and by embracing the cacophony of global cultures while honoring our foundations and heritage, and we invite you to join our journey of honoring heritage and expanding possibilities by discovering AJADI.
